Moody’s has downgraded the following words, which through overuse by corporations now face an execution challenge of achieving their former meaning.

Transformative: Any desperate action taken by a corporation (e.g., a “transformative transaction”)

Authentic: Anything created by an Advertising Agency

Organic: Corporately modified to refer to the natural growth achieved with a lot of fertilizer.

Millenials: The very best target consumer no matter what your product is

Platform: A word to describe a strategy to seem current

Deep Dive: All work that can’t be expressed in 140 characters

Impact: Represents more of what you want than an objective ever could